New tools for businesses

Since we created business accounts 18 months ago, businesses like yours have helped people all over the world discover and collect the things they want to buy, plan and do.

We love hearing stories of how businesses of all sizes have used Pinterest to grow, including:

Artifact Uprising, a Denver-based custom prints business that—with a single viral Pin—went from a basement startup to a multi-million dollar company that's seeing triple digit growth in under 18 months

Food52, a content and commerce destination for home cooks that gets tons of referral traffic to its articles and lots of sales conversions in its Provisions kitchen and home shop from Pinners

vineyard vines, a Connecticut-based clothing brand that uses Pinterest to listen to its customers, even bringing back an out-of-stock men’s anchor belt in response to Pinner demand

Businesses are an important part of what makes Pinterest work. Today, we’re excited to share two new products that’ll help you reach even more people: do-it-yourself Promoted Pins and updated analytics.

Do-it-yourself Promoted Pins

Promoted Pins tool

We’re continuing our paid tests of Promoted Pins in search and category feeds. Now, we’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com.

We’re testing the tool out with a small group of businesses, including vineyard vines, Nicole Miller and Shutterfly

We want to collect lots of feedback from US-based companies in this test. If you’d like to try Promoted Pins, sign up. We’ll be in touch when we’re ready for you to get started.

New and improved analytics

analytics tool

Pinterest analytics is getting a refresh! Many of you have asked for more detailed insights to help you figure out what to Pin, and this new version will help you do just that.

In addition to seeing what people are Pinning from your website, you’ll also be able to see how Pins from your Pinterest profile are performing. We’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. We’ll also clue you in to Pins that drive engagement across different platforms.

You’ll be able to see the updated analytics tool on analytics.pinterest.com. We’re rolling it out slowly to make sure everything works, but all business accounts should get access soon.

Don’t have a business account? Sign up and start adding your own Pins. You’ll need a business account to use both of these new tools.

Thanks again for being part of Pinterest.

—Jason Costa, currently Pinning to Big Sur