Introducing a new Follow button

People visit many different websites each day, and it can be hard for them to find and follow those businesses back on Pinterest. Helping people find the latest Pins from their favorite brands and publishers on Pinterest is an important way for them to discover stuff they like, and we’re hoping to make that easier today with an updated Follow button.

The new Follow button will pop up a small dialog with a preview of your account’s latest Pins — and your visitors won’t ever have to leave your website to follow you. Once someone follows your account, they’ll start seeing your Pins in their home feed.

It’s easy to add this button to your site. It’s just a couple of lines of code, which you can copy and paste onto your pages in a matter of minutes.

If you have the original Follow button in place, you won’t have to do anything to get the new version—it’ll just work!

You can get the new Follow button on our widget builder.

— Jason Costa, currently pinning to The 60s