Rich Pins

What are Rich Pins?

Rich Pins are Pins that include extra information right on the Pin itself. There are currently five types of Rich Pin: film, recipe, article, product and place.


Take travellers to their next adventure

Place Pins include a map, address and phone number.

Help Pinners create their reading lists

Article Pins include headline, author and a story description, helping Pinners find and save stories that matter to them.

Make it easy for people to buy your stuff

Product Pins include realtime pricing, availability and where to buy. Pinners also get notifications when product Pins they've added drop in price.

Help foodies make recipes from your site

Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited about hitting the kitchen. Recipe search filters help Pinners narrow in on vegan, vegetarian, gluten-free, paleo and indulgent meal ideas.

Show film buffs their favourite films

Film Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

How can I get Rich Pins?

There are currently five types of Rich Pin: film, recipe, article, product and place. To get started, you’ll need to prepare your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you're not technical, you might want to ask your developer or site owner to help get you started.
Get started