We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection preferences through Pinterest analytics.
Well today, we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.
Discover how Pinterest works for you
See what people love most from your Pinterest profile and website, and how much traffic your site gets when you add the Pin It button.
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Four months ago, omni-channel retailer HSN launched The List with Colleen Lopez, a fashion program that features must-have items and… Pinterest!
Since Pinterest has a built-in community of fashion enthusiasts and refers up to 40 times more visitors to HSN.com than other social networks, HSN thought it would be a perfect way to engage their fans during the program and in between shows, keeping it top of mind.
“HSN’s foundation is as a storytelling platform that customers trust for product and trend discovery,” said Annemarie Frank, Vice President of Omni-Channel Marketing at HSN. “As a discovery platform itself, Pinterest has allowed us to further the HSN brand narrative and integration on The List with Colleen Lopez allows us to build meaningful connections with customers and prospects.”
Since launching the show and integrating with Pinterest, HSN has seen huge increases across many metrics, including:
- Referral traffic: Traffic to HSN.com from Pinterest ...
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