Four months ago, omni-channel retailer HSN launched The List with Colleen Lopez, a fashion program that features must-have items and… Pinterest!

Since Pinterest has a built-in community of fashion enthusiasts and refers up to 40 times more visitors to than other social networks, HSN thought it would be a perfect way to engage their fans during the program and in between shows, keeping it top of mind. 

“HSN’s foundation is as a storytelling platform that customers trust for product and trend discovery,” said Annemarie Frank, Vice President of Omni-Channel Marketing at HSN. “As a discovery platform itself, Pinterest has allowed us to further the HSN brand narrative and integration on The List with Colleen Lopez allows us to build meaningful connections with customers and prospects.”

Since launching the show and integrating with Pinterest, HSN has seen huge increases across many metrics, including:

  • Referral traffic: Traffic to from Pinterest
  • ...

We changed the way profile images appear on Pinterest, so we wanted to give you a quick guide to keep your logo looking sharp.

In the past, profile images appeared with rounded corners. Now, profile images appear circular, which may affect how your logo appears.  
Your logo
Most businesses use logos as their profile images, which is great. You just might want to double-check how it looks now that there's been a slight update. 


  • Upload a square, 200X200 px image (JPG or PNG)
  • Keep your logo centered and inside the “safe area”
  • Avoid images with pre-cut corners shapes and any artwork that stretches to the edge
You can update your image anytime by visiting your Pinterest profile.
— Jason Costa, currently Pinning to Sweet Tooth