Pinterest helps millions of people discover their style, find the right hair & beauty products and learn how to put it all together. In fact, there are more than 1.7 billion beauty-related Pins and 44 million beauty boards. It’s no surprise then that women on Pinterest are 28% more likely to be beauty shoppers than the average woman, according to comScore.
People’s interests around beauty tend to fall into four categories:
- New looks to discover, which inspire you to try new things with your hair and makeup, during everyday and special occasions
- Products to buy, whether that’s discovering new products or comparing different brands
- DIY tips, or visual tutorials that help you style your hair and makeup better
- Eye candy, unusual and dramatic styles that turn heads
Even if your business isn’t about beauty, you can think of organizing your Pins around these loose...
Many online shops use Pinterest to connect with their audience, tell their story and help people discover their products. Shopify, a leading commerce platform for over 100,000 stores, says many of their online merchants see significant referral traffic from Pinterest.
Now, all eligible Shopify stores have Rich Pins, making it easier for Pinners to discover things they like and purchase from those stores directly. Pins that come from Shopify sites will automatically include extra details like price and availability right on the Pin.
“Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective,” said Harley Finkelstein, Shopify’s Chief Platform Officer. “This is why a discovery channel like Pinterest is an essential tool for driving visibility, traffic and revenue.”
Many Shopify stores have already seen a lot of success on Pinterest, like: ...
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